(12.1) Checklist to Complete – Mandatory Requirements Before Running Ads

Checklist to Complete – Mandatory Requirements Before Running Ads

Eazyppc welcomes you to the article ‘Checklist to Complete – Mandatory Requirements Before Running Ads’ – you should read and thoroughly understand the previous articles, as Eazyppc uses terms and concepts that were explained in earlier lessons throughout the later ones.

Articles you should be familiar with before reading this one:

Once a product has been successfully listed on Amazon, Sellers should not immediately run ads for it. Eazyppc has observed that many Sellers start running ads even though the product page is not yet fully optimized. This leads to:

Customers clicking on the ad, visiting the product page, then leaving -> Which further leads to:
- Ad spend generating no revenue
- Low Conversion Rate (CVR) -> making it impossible to improve organic ranking position.
This is especially true for seasonal products, where the product page fails to reflect any seasonal appeal.

The CVR of a product depends on the following key factors:

Price, Reviews, Rating
Quality of traffic (Clicks) arriving at the product page.
Quality of the product page itself
Additionally, if it is a well-known Brand, the CVR will be very high even without meeting the above factors.

In reality, the main role of PPC is to attract Clicks and Traffic from the right audience for the product. Therefore, even if your ads are performing well, if the product page quality is not up to standard, even the right potential buyers will not convert. In this article, Eazyppc provides a mandatory checklist that Sellers must complete before running ads.

Checklist:

Optimize Listing SEO (prepare the core keyword set as guided by Eazyppc -> Backend Keyword Optimization + Title + Bullet Points + Product Description)
Complete the full product image set
Create A+ Content
(Not mandatory, but highly recommended) – Secure 2–3 five-star Reviews (so that when ads run, the product image displays a Rating)

⚠ Miễn trừ trách nhiệm:
Tất cả nội dung trên blog này chỉ nhằm mục đích cung cấp thông tin và chia sẻ kinh nghiệm cá nhân về kinh doanh trên Amazon. Eazyppc.com không đảm bảo bất kỳ kết quả cụ thể nào từ việc áp dụng các chiến lược hoặc thông tin được chia sẻ.

Việc kinh doanh có thể tiềm ẩn rủi ro, và mỗi cá nhân cần tự nghiên cứu, đánh giá trước khi đưa ra quyết định. Eazyppc.com không chịu trách nhiệm đối với bất kỳ tổn thất, thiệt hại nào phát sinh từ việc áp dụng thông tin trên blog này.