(1.4) Types of Market Trends

Types of Market Trends

Eazyppc welcomes everyone! In this article, we will explore the different types of market trends. If you haven’t read the article ‘Market Trends Through Search Volume’, be sure to check it out so you don’t miss any important information.

This article will help you understand how to classify products based on trends, so you can select products that align with your business goals, resources, and budget.

1/ Types of Market Trends

Based on Search Volume, products can be divided into two main groups:

• Evergreen Products (Stable, not dependent on trends)
• Trend-Based Products

2/ Evergreen Products

These are products with stable demand throughout the year, largely unaffected by seasonal factors. They can be sold continuously without worrying about demand fluctuations.

• Search Volume is stable year-round.
• The Search Volume chart moves horizontally with little significant fluctuation.
• Predictable — you can source and sell year-round without worrying about sudden drops in demand. This is a great choice for new Sellers.

3/ Trend-Based Products

This group of products has higher demand volatility and is divided into two main types:

• Long-term trends: Products that follow seasonal patterns such as Summer – Winter, Black Friday, Pride Month.
• Short-term trends: Products tied to specific events such as Father’s/Mother’s Day, Valentine’s Day, Christmas.

Example of a long-term trend — ‘swimming goggles’:

The chart above shows demand spiking strongly during the summer months, from May through September.

Example of a short-term trend:

Characteristics of trend-based products:

• Search Volume surges sharply during peak periods.

Challenges of Selling Trend-Based Products

• Demand & trend volatility: After the peak period, demand can drop quickly, causing Search Volume and sales to decline. If you don’t sell through your inventory at the right time, you may have to wait until the following year or heavily discount to clear stock.
• Time needed to rank: You need approximately 3–4 weeks before the Trend to run ads and optimize your ranking on Amazon before the trend begins.
• Inventory strategy: Most importantly, accurately identify the peak and trough of the trend to source inventory on time, ensuring stock arrives at Amazon’s warehouse at least 3–4 weeks in advance.