(7.6) Using Amazon Product Opportunity Explorer – Finding Potential Products

Amazon Product Opportunity Explorer – Finding Potential Products.

Eazyppc welcomes you to the post ‘Amazon Product Opportunity Explorer – Finding Potential Products’ – you should read and be familiar with the previous posts, as Eazyppc uses terms and phrases that were explained in earlier lessons.

Posts you should review before reading this one:

• (3.2) Estimated Advertising Costs
• (3.3) Financial Plan for Your Product
• Series (6.) – Important⚠️

With the Product Opportunity Explorer tool, Eazyppc introduces you to 1 noteworthy metric – the Return Rate by keyword, to make this spreadsheet more accurate and complete. To learn more about this tool in depth, you can explore the detailed documentation provided by Amazon Vietnam. In this post, Eazyppc will only highlight the metric Eazyppc focuses on when using this tool.

Access the tool via Seller Central > Menu > Growth > Product Opportunity Explorer. Once you have identified your core keyword set following the steps Eazyppc has outlined, go to the Product Opportunity Explorer tool and either browse by category in the category tree or type your keyword directly into the search box.

For example, if you want to check the keyword ‘immunity shots’ – enter the keyword and the following results table will appear.

In this table, click on the keyword ‘shot’ in the Customer Need column (because according to the data table, this entry contains ‘immunity shots’ – clicking on any word in this row will take you to the ‘shot’ entry).

So, for this keyword, you have a 0.11% return rate -> enter this into the cost and revenue estimation spreadsheet that Eazyppc has guided you through.

Quick tip: To retrieve Return Rate data for a large number of keywords, Download the data file and merge it into your spreadsheet.