(6.3) Number of Competitors – Key Factors for Selecting Potential Products.

Number of Competitors – Key Factors for Selecting Potential Products.

Eazyppc welcomes you to the article ‘Number of Competitors – Key Factors for Selecting Potential Products.’ – you should read and thoroughly understand the previous articles, as Eazyppc uses terms and terminology that were explained in earlier posts throughout the subsequent ones.

Articles you should be familiar with before reading this one:

When researching -> selecting products to sell on Amazon, one of the important factors often overlooked by new Sellers is the number of competitors. This metric reflects the level of market competition and helps you more accurately assess the real landscape of the market and the product you intend to sell.

1. High Number of Competitors

One example Eazyppc mentioned is “collagen” vs “astaxanthin” – the market volume in the last 30 days is only 5 times smaller, yet the number of competitors in the “astaxanthin” niche is 100 times fewer.
With 60,000 competitors, if you enter this niche, a product needs to outrank 59,950 other products to appear organically on the first search results page.

2. How to Determine the Number of Competitors Using Helium 10

Before deciding to source and import a product, you should identify the core keywords of a product upfront and check the number of competitors currently showing for those keywords. Tools like Magnet > Analyze in Helium 10 allow you to enter a set of core keywords and quickly check the corresponding number of competitors.

3. Competition Level Classification by Number of Competitors / Keyword:

Under 1,000: Suitable for new sellers
1,000 – 5,000: Requires reviewing other factors. For example, a very high Search Volume or low bid to offset the difficulty.
Over 5,000: Best suited for experienced sellers with substantial capital.

❗If you are a new Seller, Eazyppc will prioritize keywords with fewer than 1,000 visible competitors – this is the most accessible threshold and more appropriate for beginners -> You can increase your chances of success with this approach, even if the search volume of the keyword set may not be as high as other levels. These markets are generally easier to enter, carry less risk, and ultimately offer a greater potential for profit.

4. Things to Note When Choosing a Product with a High Competitor Count

When the number of competitors is high:

Make sure to have sufficient budget since initial advertising costs will be high, as it takes time to identify Search Terms / keywords that generate revenue & then improve the organic ranking position, surpassing the many competitors already selling and running ads.
- It takes longer to achieve a natural ranking on the first page.
- In the early stages, you may have to accept low profit margins, break-even, or losses.
- It is difficult to maintain both organic and paid ranking positions because many competitors are running ads simultaneously.

Eazyppc has walked you through in detail how to filter core keyword sets and check and compare competitor counts -> select products that match your current capabilities, helping you avoid risks and gradually grow bigger on Amazon.

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