(12.5) ‘Sustainable’ Growth Model with Limited Capital – Amazon PPC Campaign Model

‘Sustainable’ Growth Model with Limited Capital – Amazon PPC Campaign Model

Eazyppc welcomes you to the lesson ‘Sustainable Growth Model with Limited Capital’ – you should read and thoroughly understand the previous lessons, as Eazyppc uses terms and concepts that were explained in earlier posts.

‘Sustainable’ Growth

In reality, to max-scale revenue, a Seller can choose to run ads at the bid level Amazon suggests. However, this approach requires a large advertising budget, and therefore is not suitable for small or beginner Sellers. As a result, Sellers can start advertising with low bids and then gradually increase them over time.

The advertising model for this approach:

a/ For new products:

• Complete the mandatory Checklist before running ads.
• Run a Sponsored Products – Exact campaign with the core keyword set
  • Any keyword that generates orders -> use it to run Phrase and Broad campaigns as Eazyppc has instructed here -> Continue harvesting converting Search Terms to run Brand ads
• After 2–4 weeks, for ASIN/SKUs with a conversion rate > 10%, run the full set of Sponsored Product campaigns for that ASIN/SKU along with Sponsored Display campaigns as instructed.

b/ For products already selling on Amazon:

• Complete the mandatory Checklist before running ads.
• Pause all advertising campaigns. Allow organic orders to generate naturally during the first 1–2 weeks. Since the listing has been optimized per the Checklist, the product is fully capable of generating organic orders. (Note: Sellers should lower the price during this phase)
• After that, the Seller creates a spreadsheet to calculate the Profit of the product over the above period -> Use that product’s own Profit as the advertising budget for the next cycle -> Continue monitoring profit and reinvesting it to increase the advertising budget.