(4.2) Rest of Search – PPC Ad Placement on Amazon

Rest of Search – PPC Ad Placement on Amazon

Eazyppc welcomes you to the article ‘Rest of Search – PPC Ad Placement on Amazon’ – you should read and be familiar with the previous articles, as Eazyppc uses terms and phrases that were explained in earlier lessons throughout the subsequent ones.

• Sponsored Products Ad Placement Adjustment Tool on Eazyppc

4/ Rest of Search Placement for Sponsored Products:

Where does the Rest of Search ad placement appear:

• Sponsored products displayed among organic search results: Typically placed interspersed between organic product listings.
• Sponsored products at the bottom of the search page: Low impressions & traffic.
• Search result pages beyond the first page: Also low impressions and traffic, as customers generally do not browse past the first page of search results.
• Additionally, there may be other placements that Eazyppc has not yet updated at the time of writing this article.

All of the placements mentioned above are grouped by Amazon into Rest of Search. When a customer searches for a keyword, they click on a product (either a Sponsored Products ad or an organic listing – other ad types are not covered in this article) on the search results page (usually the first page) -> landing in one of 2 placements: Top of Search or Rest of Search. The Rest of Search placement generally has a lower CPC (Cost per Click) compared to Top of Search.

• Sponsored Products Ad Placement Adjustment Tool on Eazyppc