(2.4) Sales of New Market Entrants.

Sales of New Market Entrants

Eazyppc welcomes you to the lesson ‘Sales of New Market Entrants’! Before diving into the content, make sure you have understood and mastered the information in the lesson ‘Competitor Strength Through Reviews’ for a more comprehensive perspective.

Topic 4: Sales of New Market Entrants

1/ New Market Entrants

By using the Xray tool in the Helium10 Extension, you can check the Listing Creation Date of products appearing organically on the first search results page. Remember to hide ads for a more accurate view of the market.

2/ Sales of New Market Entrants

Next, you can analyze the sales of Listings created within the last 6 months. This is an effective way to estimate potential sales during your first 6 months in business. Xray allows you to customize the displayed data by using the ‘Customize’ button to filter metrics according to your needs.

In this data table, the number of orders and product revenue are data from the last 30 days. When you click on the ‘ASIN Sales’ chart, you can view the detailed sales history of each product:

So what does analyzing new competitor sales tell us?

If new competitors achieve strong sales in a short period of time, this indicates the market has opportunities and you can achieve similar results with the right strategy. In addition, this analysis provides other important insights:

• Easy to rank on page 1: If new competitors have strong sales, this proves the market still has room for new products and is not overly competitive.
• Not yet ‘mature’: If new competitors can achieve strong sales without needing too many reviews, the market has not yet been completely dominated by major brands.

However, to make accurate business decisions, you should not rely solely on sales data. Below, Eazyppc will combine this with Search Volume data to better understand why new Sellers are achieving strong sales.

Search Volume/Trend

Based on the search trend chart, it is clear that demand for the keyword “car battery jump starter” is seasonal, tied to the time of year when cars are more prone to starting problems. Search Volume increases sharply during peak periods.

• In this chart, the peak season has passed, and demand can be expected to rise again toward the end of the year.
• When compared with previous years, a consistent seasonal pattern can be observed, with clearly defined peak and off-peak periods.

To better understand this trend, you can use AI or search for information from reliable sources:

Predicting the Market in the Future (current date – 3/2025)

Suppose you are in March 2024, you can analyze the Search Volume from 2023, then make predictions for the end of 2024 and beginning of 2025.

After completing your analysis, compare your predicted results against the new ASINs that appeared after March 2024 to see whether those new ASINs generated the revenue you predicted. This way, you can verify whether your forecast was accurate.

Therefore, new Sellers with strong sales in this product niche may have anticipated the peak season in advance. This further reinforces the importance of researching both sales data and Search Volume before deciding to source and sell a product.