(4.3) Product Pages – PPC Ad Placements on Amazon

Product Pages – PPC Ad Placements on Amazon

Eazyppc welcomes you to the article ‘Product Pages – PPC Ad Placements on Amazon’ – you should read and familiarize yourself with the previous posts, as Eazyppc uses terms and phrases that were explained in earlier articles.

• Sponsored Products Placement Adjustment Tool on Eazyppc

5/ Product Pages Placement for Sponsored Products:

Example on a product page:

The Product Pages placement in Sponsored Products advertising is the ad display position on specific product pages and ASINs. When customers visit a product page, they can click on ads from other products distributed by Amazon (as shown in the images above) -> Customers tend to explore additional related products.

For new products with few reviews, setting a competitive price plays an extremely important role in attracting clicks. If a product has a high price but few reviews, customers will have little motivation to purchase, resulting in high advertising costs without corresponding sales.

-> Therefore, a challenge new sellers need to overcome is to start with a low enough price to drive traffic, then gradually increase the price once the product has accumulated a healthy number of reviews & positive ratings.

You should also factor in the Review Velocity (number of orders per review) for a given market to estimate: how many orders you need to earn one review (you can download this data from the Xray tool).

One important point to keep in mind is that great product images and content are a must — but they are not the sole deciding factor in allowing you to price higher than competitors. Most competitors also invest in high-quality images and content, but if your product has no reviews and is priced too high relative to the market, conversion rates will still be low -> leading to high ad spend with no proportional results & more importantly, no accumulation of reviews.

In summary, through this series of articles on PPC ad placements, you have gained an understanding of the Sponsored Products ad display positions, can begin adjusting your budget allocation by placement, understand the customer shopping journey when they click on an ad, as well as the challenges and characteristics of each ad placement.

• Sponsored Products Placement Adjustment Tool on Eazyppc