(1.3) Market Trends Through Search Volume

Market Trends Through Search Volume

Hello from Eazyppc! In this guide, we’ll explore how to analyze market trends using Search Volume. Before we begin, make sure you’ve read and understood the ‘Keyword Search Volume’ article to grasp the essential concepts.

1. Market Trend Overview

Analyzing Search Volume (SV) over time is a crucial step in evaluating a keyword’s potential. Eazyppc recommends reviewing Search Volume data across two timeframes:

• The last 30 days: Helps assess current market demand.
• Long-term trends: Analyzes Search Volume fluctuations over several years to determine the stability of the keyword.

One of the common mistakes new sellers make is choosing keywords with low Search Volume without realizing that this can lead to low traffic and fewer orders. In this scenario, even running ads won’t significantly boost sales because the overall market demand is already low. To avoid this, you need to comprehensively analyze Search Volume before making business decisions.

Let’s look at a real-world example to illustrate this clearly:

For the keyword ‘dog teepee’, here are the top 4 organic products (excluding sponsored ads):

Search Volume data for the keyword ‘dog teepee’ on Helium 10 over the last 30 days:

Search Volume data for the keyword ‘dog teepee’ on Helium 10 based on long-term trends:

Looking at the data above, you can see that the top 4 organically ranked products do not have high sales volumes. In the last 30 days, the Search Volume only reached 937—a significant drop compared to previous years since 2019. The long-term trend chart shows that market demand for this product is steadily declining with no signs of recovery.

If you are considering selling this product, it is crucial to carefully examine market trends. Even if you increase your advertising budget, generating sales will remain challenging if the overall demand isn’t there. Furthermore, your inventory will incur monthly Amazon FBA storage fees.

Important Note:

• A product can be associated with multiple keywords (a core keyword cluster). For example, ‘dog teepee’ is also related to keywords like ‘pet teepee’, ‘pet tent’, ‘dog tent’, etc.
• You must check and analyze all related keywords to get a comprehensive overview before making a business decision.

2. How to Quickly Look Up Search Volume Using the Helium 10 Extension

Additionally, when using tools on Helium 10, you can click on this icon to view the detailed Search Volume chart: